Tutorial 1
About Michael Practice Areas Publications Cool Stuff

 

Home

 

 

For our first tutorial, let's assume that your company has been sued in a 1-count complaint for breach of contract, and the plaintiff is seeking $1 million.  There is a 50-50 likelihood of winning the case, but if the company loses, you know that the verdict will be $1 million.  The company can settle the case by paying the plaintiff's settlement demand, $600,000.

Should the company litigate or settle?  (For the moment, disregard legal fees.)




tutorial-inf-1.jpg (20669 bytes)Decision analysis begins with an identification of the decisions which must be made, the uncertainties which will influence the outcomes associated with those decisions, and the values -- usually monetary -- which will attach to those outcomes.  

In our first example, the decision we must make is whether to litigate or settle.  If we choose to litigate, the outcome will be uncertain -- we do not know for certain whether we will win or lose.  (In contrast, we know what the outcome will be if our decision is to settle -- the monetary value of the settlement demand, or $600,000.

These elements of the "influence diagram" are typically represented by a rectangle, oval and rounded rectangle, respectively.  To see an example, click on the graphic above,  to the right.  (Recognizing that many of you will be viewing this tutorial with dial-up modems, we have elected to expedite page loading times by using "thumbnails" of the graphics on the text pages.  After you have clicked on the desired image, just use your browser buttons to toggle back and forth between text and the associated graphic.  Or, of course, you can print the graphics for future reference.) 

Software programs are available which make it relatively easy to enter the data in an influence diagram.  The program used for the examples in this tutorial is called "DPL" (an acronym for Decision Programming Language) by Applied Decision Analysis in Menlo Park, California.  Others which have been used by the author include "Arborist" by Texas Instruments, Inc., and "DATA: Decision Analysis by TreeAge Software, Inc.   

Regardless which program is used, they typically require the user to state at the outset what "decision" must be made.  Here, we would say the decision is to Litigate or Settle.

tutorial-chance-1.jpg (10787 bytes)They then typically ask the user to identify the "chance" events and express a judgment about the probabilities associated with such events.  Here, we would say the uncertainty is whether we will win or lose the case if our decision is to litigate.  Here is how the DPL screen looks after we have entered our opinion that there is a 50-50 likelihood of winning (or losing) the case:

Finally, the program typically asks the user to specify the values of the various outcomes.  Here, we know that the case can be settled for $600,000 and that if the case is tried and lost the verdict will be for $1 million.  After entering these values in our influence diagram, the program will construct a corresponding decision tree.

There is nothing magic about the mathematics involved.  Indeed, it is nothing more than arithmetic -- as we shall see in a moment.  For a simple example like this one, the entire process could easily be done with a paper and pencil.  However, the software becomes essential when there are dozens of arithmetic calculations to be performed, and numerous "branches" of a decision tree to be displayed.






tutorial-tree-1.jpg (38759 bytes)A decision tree reflecting our analysis of this decision indicates that the "expected cost" of litigating is $500,000.  

This is the sum of several individual calculations. 

For each potential outcome, we multiply the likelihood of that outcome (say, .5, if there is a 50-50 chance of it occurring) by the actual monetary value of that outcome (in this contract case, for example, we know that the outcome will be either zero if we win, or minus $1 million if we lose.)



Thus, we know that the aggregate "expected cost" of a decision to litigate is:   (.5x0)+(.5x1,000,000)=$500,000.

In contrast, we know that the cost of settling is certain.  It is $600,000 because that is what the plaintiff tells us will be the precise amount necessary to dispose of the case by settlement.  

Here, good decision analysis suggests we should litigate rather than settle.  

In doing so, of course, we are not guaranteed a better outcome than we could have had by settlement.  This brings up the question, what is a "good" decision.  There is a difference between a lucky outcome and a good decision.  One can make a "bad" decision and still have a lucky outcome.  Similarly, one can make a "good" decision and still have an unlucky outcome.

Decision analysis will not improve your luck, but it will help you understand the problem better and thus make better decisions over time.  Although a decision to litigate may still result in an unlucky outcome of a $1 million verdict, if the case were tried an infinite number of times, we know that the average of the results would eventually approach the expected value of $500,000.




Before going on to the increased complexity of Tutorial 2, let's take a quiz to test our mastery of the concepts so far.

QUIZ:  Assume all the same facts as above, except one -- we now believe that there is only a 30% chance of winning at trial, rather than a 50-50 chance.  Should we litigate or settle under these circumstances?  Obviously, this requires us to compare the "expected cost" of litigating with the known cost of settling, which remains $600,000.  Is the expected cost of litigating: (a) $300,000; (b) $600,000; (c) $700,000; or (d) $1 million?

ANSWER (select one):

(a) $300,000

(b) $600,000

(c) $700,000

(d) $1 million

 

Copyright © 2001 Michael D. Freeborn. All rights reserved.

 

Home | About Michael | Practice Areas | Publications | Cool Stuff  
Disclaimer
| Feedback | Search