2004 Annual HPBA Manufacturers Meeting

Description

Lawfully Achieving Pricing and Channel Goals: Making the New Flexibility Work for You

Increasing pressure due to new competition, industry consolidation and the demands of power buyers, place a premium on the effective management of distributors, dealers, and retailers, particularly as manufacturers look to make their marketing expenditures more efficient. Fortunately, the law provides considerable flexibility to meet the needs of the changing marketplace, but misconceptions often get in the way. Gene will lead a comprehensive discussion to focus on clear, actionable examples of real world situations and recent developments in addressing channel management topics.