Conference

Actionable Strategies for Obtaining and Managing Growth through Channels at the B2B Marketing Conference

01 Dec 2004
December 1, 2004 | 6:00pm

Actionable Strategies for Obtaining and Managing Growth through Channels

Factors such as industry consolidation, evolving trade channels, power buyers and intense competition, as well as pressure both to grow and make marketing dollars work harder, have made effective channel management a priority for B2B marketers. This realistic, interactive workshop is led by an experienced channel strategy consultant and channel marketing attorney, both of whom will focus on getting results. They will identify the key issues and real world solutions for growing top-line revenues through channel partners, including:

  • How to grow when your channel partners won’t
  • How to motivate and reward partners for growth
  • How to manage channel conflict as you expand channels
  • How to structure your contracts/relationship to maximize growth
  • How to use legal tools to assist in growing share and controlling conflict

Share

Practice Areas