The Legal Aspects of Pricing, Executive Program on Pricing Strategy and Tactics

Description

Eugene F Zelek, Jr., a Partner in the Firm's Corporate and Litigation Practice Groups and Adjunct Assistant Professor of Marketing at Northwestern University's Kellogg School of Management, will present The Legal Aspects of Pricing at Kellogg's Executive Program on Pricing Strategy and Tactics.

In this program, senior faculty in the Kellogg School of Management's Marketing Department create a collaborative learning environment and lead attendees through the entire pricing process.  Attendees will explore the elements of a pricing strategy, types of costs, segment pricing techniques, value pricing, competitive games and legal aspects of pricing.

This program will help to dispel the myths and ambiguities of setting prices and will provide attendees with invaluable theories, tools and strategies to help you successfully navigate the complicated world of pricing.

Key Benefits
During this program, attendees will learn to:

• Integrate pricing into an overall marketing strategy
• Determine the proper role of costs in pricing 
• Set prices in a highly competitive environment 
• Understand the interaction between pricing and distribution 
• Assess the value of a product to a customer 
• Understand the legal environment of pricing 
• Determine when to use alternative pricing tactics 

Who Should Attend
This program is designed for all managers responsible for making pricing decisions, as well as for engineering and finance executives. While not highly technical, the program requires the ability to work with quantitative information and spreadsheets.

Team Attendance
Special study groups, pricing, and other arrangements are available to companies sponsoring teams of four or more participants. Please contact the Kellogg School of Management's Marketing Department to learn more.