Professional Pricing Society Fall Workshops & Conference

Event Date

October 21, 2015


The Palace Hotel
2 New Montgomery Street
San Francisco, CA 94105


Partner Gene Zelek will be presenting at the Professional Pricing Society's Fall Workshops & Conference in San Francisco.

Gene's presentation, "Achieving Pricing Excellence: Legal Strategies for Success," focuses on how the considerable flexibility in the law and the cutting-edge legal tools that go with it can be applied to achieve pricing excellence in three key areas of growing current interest:

(1) embracing value pricing to maximize return, (2) combating resale price erosion over the Internet or elsewhere and (3) engaging in effective price signaling to avoid lowest common denominator pricing.