Trademark Protection, Enforcement and Counseling

Our trademark team can register, protect and defend your company’s brands and marks—locally, nationally, and globally.  Working with affiliates in more than 58 countries, Freeborn can help your protect your company from knock-off products and services world-wide.  Whether at home or abroad, our trademark team can protect you from competitors big and small who may try to profit from the good will that your business has worked hard to generate.

Trademark law is designed to protect businesses from competitors who would confuse consumers with knock-off products, names, and marks. Freeborn takes a very business-oriented approach to its trademark practice.

Our experienced trademark team can help your business implement a strategy for creating and deploying strong marks, which provide the best protection. We can provide not only legal analysis, but we also can suggest techniques for adding words or stylization that will help you distinguish your products and services and add to their business value, as well as their IP strength.

We can also help you develop budget strategies so you can realize the maximum business value from your trademarks in an efficient, disciplined approach. Similarly, we can help you implement an economical policing plan so you can monitor the market and keep would-be infringers at bay.

Finally, we are efficient, effective advocates. If the U.S. Patent and Trademark Office (USPTO) rejects your registration, we will help you assess whether to fight the rejection. In addition, our extensive experience before the U.S. Trademark Trial and Appeal Board will help you win those battles. We also aggressively pursue infringers—in the U.S. and abroad. We have conducted raids in various foreign countries (including China) and, on the flip side, have helped clients navigate the regulatory maze at the U.S. Customs Service, when competitors wrongly accused them of importing infringing goods. Our experience trademark litigation team can hit the ground running when time is of the essence—whether a court hearing for a temporary restraining order or an action in the International Trade Commission for an exclusion order. In addition to representing clients before the USPTO, the U.S. Trademark Trial and Appeal Board, and the International Trade Commission, we have advocated before the Federal Trade Commission, the U.S. Trade Representative, The Japan Fair Trade Commission, and various domestic, foreign, and international trademark offices.