A new lawsuit by consumers alleges that General Mills’ “100% natural” claims about its Nature Valley bars and snacks are false, deceptive and misleading because the products contain the chemical glyphosate. The plaintiffs say that consumers think “100% natural” should mean products contain no pesticide residues, even though trace levels of the substance are legally allowed in cereal grains by the Environmental Protection Agency. David Ter Molen, a member of the Food Industry Team, offers commentary on the lawsuit, including a possible argument for the defense in the case. His comments are included in the article "General Mills targeted in latest ‘100% natural’ lawsuit over glyphosate," which was published Aug. 25, 2016, on the website foodnavigator-usa.com.
To read the article, click here.