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Ter Molen Comments on “Natural” Claims Lawsuit over General Mills Nature Valley Products

26 Aug 2016

A new lawsuit by consumers alleges that General Mills’ “100% natural” claims about its Nature Valley bars and snacks are false, deceptive and misleading because the products contain the chemical glyphosate. The plaintiffs say that consumers think “100% natural” should mean products contain no pesticide residues, even though trace levels of the substance are legally allowed in cereal grains by the Environmental Protection Agency. David Ter Molen, a member of the Food Industry Team, offers commentary on the lawsuit, including a possible argument for the defense in the case. His comments are included in the article "General Mills targeted in latest ‘100% natural’ lawsuit over glyphosate," which was published Aug. 25, 2016, on the website

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