A fundamental principle in regard to marketing initiatives that may involve restraints on competition is the concept of a plausible pro-competitive justification. Jeffery Cross, a member of the Litigation Practice Group and Antitrust & Trade Regulation Group, explains the concept and its significance in the article "The Pro-Competitive Justification." The latest in his Today's General Counsel magazine series "The Antitrust Litigator," the article was published in the December 2015-January 2016 issue.
To read the article, click here.
