Internet memes are typically “viral” videos or graphic images spread over the Web that include humorous phrases or dialogue added by the creator of the meme. Because of their virality, memes can bolster an organization's marketing and advertising efforts by effectively reaching a mass audience. However, memes can also cast negative or unwanted associations on a particular brand by incorporating trademarks and copyrighted content without the IP holder's permission.
Andrew L. Goldstein is a Partner in the Firm's Corporate Practice Group and concentrates on intellectual property, information technology, and media and entertainment law. He recently wrote an article on the legal implications of Internet memes for InsideCounsel.com titled, "Internet memes pose legal questions: In-house counsel must understand the implications of viral media," which published on June 21, 2013.