Consumer Products

Freeborn’s industry-focused Consumer Products Team draws on its collective legal skills and business expertise to provide advice and counsel to all types of consumer product manufacturers regarding every facet of their business.

Freeborn’s industry-focused Consumer Products Team draws on its collective legal skills and business expertise to provide advice and counsel to all types of consumer product manufacturers regarding every facet of their business.

Freeborn’s Consumer Products Industry Team is comprised of transactional attorneys and litigators with industry-specific expertise across a range of practice groups to fully serve consumer products companies. Freeborn’s attorneys have substantial experience responding to the opportunities and navigating the issues regularly encountered by consumer products companies. Our knowledge and solution-oriented approach differentiates Freeborn from other firms, making us the ideal choice to represent you from first negotiating agreements to resolving disputes with distributors, suppliers, vendors, regulators, governmental authorities and even competitors. We identify risks and mitigation opportunities, and can both enforce your rights and defend you in litigation, should the need arise.

Freeborn's Consumer Products expertise includes the below areas of focus:

  • Intellectual Property and Brand Protection
  • Purchasing Law, Supply Chain, and Sales Channels
  • Product Liability, Safety, and Recalls
  • Antitrust and FTC
  • Labor and Employment
  • Website, E-commerce, Data Privacy, and Cybersecurity

Services

We advise, counsel, and defend consumer products companies on the following topics:

  • Advertising plans
  • Branding and licensing
  • Consumer electronics
  • Copyright infringement litigation
  • Data security and breach guidance
  • Design and utility patents infringement
  • Employment
  • False advertising litigation
  • Food safety
  • “Made in the USA” marketing claims
  • Master service agreements
  • Master supply agreements
  • Minimum advertising price policies
  • Model invoice and purchase orders
  • Packaging
  • Privacy policy drafting
  • Product recalls
  • Promotion/sweepstakes
  • Prosecution and registration of patents, copyrights, and trademarks
  • Software licenses
  • Supply chain management
  • Termination and breach letters
  • Trademark or trade dress infringement litigation
  • Warranty matters

Professional Affiliations

Freeborn is an active member in the Juvenile Products Manufacturers Association (JPMA), International Consumer Products Health and Safety Organization (ICPHSO), Toy Association, ASTM International, International Trademark Association (INTA), Brand Activation Association (formerly Promotion Marketing Association), and IRI Worldwide.

Freeborn routinely provides webinars, white papers, and other thought leadership to industry members of these consumer products organizations.

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