Joint ventures offer opportunities for companies to collaborate to achieve efficiencies or synergies, such as by lowering prices, increasing output, or offering consumers greater choices. However, labeling a collaboration among competitors as a joint venture does not prevent application of the per se rule if the collaboration is a naked agreement to fix prices, reduct output, or allocate markets with no plausible pro-competitive justifications. Jeffery M. Cross, a member of the Litigation Practice Group and Antitrust & Trade Regulation Group, writes why and how care should be taken in organizing and operating a joint vuture to make sure it does not run afoul of antitrust laws. His article, “Antitrust Issues With Joint Ventures,” is the latest in his series "The Antitrust Litigator," published in the June-July 2016 issue of Today's General Counsel magazine.
To read the article, click here.
