Law firms can be tough environments for marketers, in part because law firm leaders are oftentimes critical and skeptical about new marketing initiatives. Ian H. Turvill, Chief Marketing Officer, who was part of the Designing a Wholly Integrated Marketing and Business Development Model Panel at the 2016 Marketing Partner Forum conference, shared his thoughts for a National Law Review article on strategy and tactics for successfully starting and executing marketing initiatives at a law firm. The article, “The Challenge of Developing Marketing Initiatives in Law Firms,” was published April 22, 2016.
To read the article click here.
